The HOPEX logo is all about momentum. In this design, I wanted to focus on the idea of progress and the "circular" nature of successful business cycles.
Symbolism of the Arrows: The use of arrows in a logo is a universal shorthand for direction, focus, and aspiration. For HOPEX, the arrows don't just point forward; they loop around, suggesting a brand that is constantly evolving and improving.
The Power of Yellow: I chose a vibrant yellow for the lettering. Yellow is often associated with energy, light, and life, helping the brand feel approachable yet high-energy.
3D Presentation: By mounting the logo on a dark, textured brick wall with realistic lighting, I wanted to show how the brand could exist in a physical corporate space, giving it a sense of stability and permanence.
