The Lion King: Branding Strength on Fabric | Khaled Osama Yaseen

 

I’m back again with a design that moves away from the digital screen and onto something we can actually wear. This project was about taking a powerful concept and seeing how it translates into physical apparel.

The Vision Behind the T-Shirt

For this apparel design, I wanted to focus on the "Lion King" motif. A t-shirt is more than just clothing; it’s a canvas for identity.

  • The Crest Design: I placed the lion within a circular crest to give it a balanced, "official" feel.

  • Symbolic Power: The lion’s roar and the crown integrated into the mane represent leadership and a "king" mentality.

  • Language & Identity: I included the Arabic text "نادي الملوك" (Kings Club) to add a layer of cultural pride and exclusivity to the design.

Why Mockups Matter

You’ll notice the design is presented on a clean, white t-shirt hanging in a studio setting. As a designer, using mockups is a vital part of my process because:

  • Scale and Placement: It helps me determine exactly how big the logo should be on the chest for the best visual impact.

  • Realism: It allows you, the audience, to see how the ink would look against the fabric and how the shadows fall.

"Back again! ❤️ What do you think of this t-shirt design? ✌️"

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