In the world of design, sometimes the most powerful message is the simplest one. In May 2020, I had the pleasure of working on a new visual identity for Karim Mohamed, focusing on a look that felt both modern and energetic.
The Design Philosophy
For this project, the goal was to create a "mark of excellence" that was instantly recognizable. I chose a vibrant green palette to symbolize growth, energy, and renewal.
The Typography: I used a bold, high-contrast serif font for the "KM" initials to give the brand a sense of authority and stability.
The Geometry: By enclosing the initials within a double-ringed circle, the design achieves a "seal of quality" feel, perfect for professional branding.
Balance: Below the emblem, the full name is set in a heavy, modern sans-serif typeface to ensure maximum readability and a contemporary edge.
The Result
This logo represents more than just initials; it represents a professional standard. Whether it’s used on digital platforms or printed materials, the clean lines and bold colors ensure it stands out in any environment.
Looking back at this project from 2020, I am still proud of how it balances simplicity with a strong visual punch. It remains a favorite piece in my portfolio.