In the world of corporate identity, a logo needs to do more than just look good—it needs to feel substantial. This "New Design" by Khaled Osama Yaseen for Mohamed Ezzuldeen is a masterclass in using texture and depth to create a premium brand feel.
The Power of the Monogram
The centerpiece of this design is a custom "ME" monogram. Monograms are a timeless choice for personal branding because they condense a name into a singular, memorable mark. In this piece, Khaled has:
Integrated the Letters: The "M" and "E" share vertical lines, creating a unified, architectural shape.
Added Sharp Geometry: The pointed terminals of the letters give the brand a modern, "cutting-edge" personality.
Depth and Materiality
What truly sets this design apart is the 3D execution. By moving away from flat design, the artist brings the logo to life:
Gold Texture: The use of a gold finish suggests luxury, high value, and excellence.
Realistic Shadows: The logo features heavy drop shadows that make it appear as though it is physically mounted on the wall.
Organic Contrast: Placing the metallic, sharp logo against a warm, horizontal wood-grain background creates a sophisticated balance between industrial and natural elements.
A Signature Finish
The name "Mohamed Ezzuldeen" is rendered in a sleek, cursive script below the monogram. This pairing—a bold, geometric symbol with a fluid, elegant font—ensures the brand feels both strong and approachable.