Design is a continuous process of refinement, and my latest project for KO for graphic designs is a testament to the power of a single, iconic letter. This new logo represents a move toward high-end, minimalist symbolism that can stand as a hallmark for diverse professional services.
The Design Concept: Architectural Symmetry
For this identity, I wanted to create a mark that felt both stable and dynamic. The goal was to take the initial "K" and elevate it through geometric abstraction.
The Central Anchor: The letter "K" is rendered in a soft, rounded sans-serif font, giving it a modern and approachable feel.
The Triangular Frame: Surrounding the "K" are three distinct, curved metallic shards that form a broken triangular silhouette. This arrangement suggests a shielding or protective quality, while the open space between the shards adds a sense of lightness and transparency.
Materiality and Light: I utilized a brushed gold texture for the entire mark. By placing the logo against a neutral grey wall with realistic shadow overlays, I've created a 3D effect that makes the brand feel like a physical, architectural installation.
Versatile Branding: This minimalist approach allows the logo to work across various industries, from the high-end luxury of Velvéra to the scientific precision of my work with CREATINFORGE.
Reflecting on the 2024 Design Season
This project marks the latest entry in my recent "return to graphic design". It has been a prolific month, moving from personal monograms to specialized branding for:
Cosmetics: Creating "Elegance in Every Touch" for Velvéra.
Veterinary Care: Merging empathy and medical symbols for Dr. Vet Pet.
Sports Nutrition: Forging science and strength with CREATINFORGE.
Whether I am defending my research on microbiota-based interventions at a scientific conference or calculating the next move in a chess match, the underlying principle is the same: find the most effective structure to achieve a "better" result.
"New logo 🥰❤️" — August 26, 2024