Forging Potential: Merging Pharmacy, Fitness, and Design | Khaled Osama Yaseen

 

I’ve always believed that the most impactful work happens at the intersection of different passions. Today, I decided to merge my academic background in Pharmacy with my interest in Sports/Fitness to create a powerful new visual identity: CREATINFORGE.

The Design Concept: Fuel Your Potential

The "Creatinforge" brand is built on the idea of precision, strength, and scientific backing. I wanted to create a logo that speaks to the chemistry of performance.

  • The Molecular Anchor: At the core of the design is a gold-textured molecular structure. This represents the biochemical foundation of supplements and nutrition, drawing directly from the structural analysis I’ve practiced in Phytochemistry sessions.

  • The Strength Silhouette: Integrated within the hexagonal molecular frame is the outline of a barbell. This symbolizes the physical application of that science—the "forge" where potential is turned into strength.

  • Vital Signs: Right in the center, you’ll find a heartbeat (ECG) waveform, a recurring motif in my designs that emphasizes life, health, and vitality.

  • Premium Texture: I presented the final mark in a distressed gold foil on a dark, charcoal-textured background. This high-contrast look conveys a sense of premium quality and industrial durability.

  • Empowering Tagline: Every great brand needs a mission, and "Fuel Your Potential" serves as the ultimate call to action for this concept.

Synthesizing a Career

This project marks a significant step in my "return to graphic design". It allows me to combine the clinical knowledge that led to my Silver Medal at the 12th Student Scientific Conference with the visual communication skills I’ve been refining through projects like Velvéra and Dr. Vet Pet.

Whether I am winning a chess championship through tactical calculation or designing a logo through geometric precision, the goal is always to find the "treasure" in the details.

"I decided to merge between Pharmacy and Sports! ❤️🥰" — August 21, 2024

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