Behind the Brand: Designing My New Identity | Khaled Osama Yaseen

 


I’m excited to share a fresh look for the channel! After years of exploring different creative fields—from professional branding for others to deep-diving into the world of tech and chess—I felt it was time to refine my own digital identity.

The "KO" Creative Logo

For this new design, I wanted to create a symbol that represents exactly who I am as a YouTube creator. Branding isn't just about a name; it’s about visual storytelling.

  • Visual Integration: I combined my initials, "K" and "O," into a single, unified mark. Integration in a monogram symbolizes efficiency and a focused creative vision.

  • The Creator's Tool: If you look closely at the letter "O," it is designed to resemble a camera lens, with the top of the logo forming the silhouette of a professional camera body. This is a direct nod to my passion for filming tech reviews and high-quality educational content.

  • Color Psychology: I chose a deep teal gradient. This color combines the stability of blue with the growth and energy of green, reflecting a brand that is both professional and constantly evolving.

Why Personal Branding Matters

Whether I’m reviewing a 7000mAh "battery monster" like the Galaxy M51 or sharing life-changing websites, I want you to recognize that content instantly as mine. A professional logo is the first step in building a lasting connection with a community.

"What do you think of this logo? !! ❤️" — February 5, 2021

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