I’m excited to share one of my latest professional branding projects! This design for Mohamed Moawd was a journey of taking a simple idea and refining it into a sleek, modern identity that stands out.
The Design Concept: My Idea and Design
Personal branding is essential for any professional looking to establish credibility and trust in their field. For this project, I wanted to create something that felt both authoritative and contemporary.
The Integrated Monogram: I fused the initials "MM" into a single, continuous mark. This type of intertwined monogram is a classic technique to create a stylish and highly recognizable brand symbol.
Visual Precision: The sharp angles and clean lines of the letters suggest a brand focused on accuracy and forward-thinking.
The Frame: Placing the monogram within a perfect circle symbolizes unity, community, and completeness.
The Materiality: High-End Presentation
Presentation is just as important as the design itself. To give the brand a premium feel, I presented the logo on a textured, metallic-silver background.
Realistic Depth: Using 3D mockups allows the audience to see how the logo would look as a physical installation, giving it a sense of permanence and professionalism.
Monochrome Palette: Sticking to a refined gray and black palette ensures the design remains timeless and versatile, meaning it will look just as good on a business card as it does on a massive sign.
Your Feedback Matters
As a designer, I’m always iterating based on what speaks to people.
"What do you think of this design... my idea and my design." — April 23, 2021