Design has always been my way of blending technical logic with visual storytelling, and after a focused period on clinical research and competitive chess, it feels great to be back in the creative studio. My latest project is a clean, modern personal identity for Khaled Graphic Designer.
The Design Concept: Strength in Simplicity
For this logo, I wanted to move away from the intricate medical symbolism of my previous "Rx Pharmacy" and "Lungs" monograms and focus on bold, geometric strength.
The Monogram: The central focus is the name "KHALED," rendered in a custom, heavy sans-serif typeface. I’ve utilized a negative-space technique to "cut" the letters, giving them a sharp, architectural feel.
The Inversion Effect: Within the name, I’ve highlighted the middle section with a vibrant electric purple. This break in the dark metallic texture creates a focal point that draws the eye directly to the center of the brand.
Tactile Presentation: To emphasize the professional quality of the brand, I presented the design on a textured linen cardstock background. This adds a physical "weight" to the digital design, making it feel grounded and premium.
Professional Contrast: The combination of slate grey and royal purple conveys a balance of technical reliability and creative energy.
The Multi-Disciplinary Mindset
Returning to graphic design after securing a Silver Medal at the 12th Student Scientific Conference serves as a vital creative reset. Whether I am presenting the nuances of microbiota-based interventions for diabetes or refining the spacing in a new logo, the goal is always the same: precision, impact, and leaving something "better" behind.
"An attempt to return to graphic design! ❤️🥰" — August 18, 2024